7 Digital Tools For Search Engine Optimization
Many people think Google search engine results page [SERP] happens by magic or by manipulation but we know for sure that optimization works.
Keywords, content creation, on-site optimization, and back-links all work to enable the online visibility of your brand, and this is achieved by a term called Search Engine Optimization (SEO).
Search engine optimization (SEO) is the process of refining your website using both on and off-page SEO techniques so that they are properly indexed.
They thus rank high by search engines naturally. SEO tactics help boost your website search rankings which in turn, increase your brand visibility and presence.
“Google only loves you when everyone else loves you first”. – Wendy Piersall.
Sites that rank high on Google’s search engine result page doesn’t just happen by chance.
No, the love Google has for some brands doesn’t just happen by magic. You too can make Google fall in love with your brand if you fully understand the technicalities behind SEO.
Search result process works by search engine spiders crawling a website via links.
When these spiders have crawled and found relevant content on a site, they build an index of the words they find and their location.
Hence, when a user searches, what they are searching for in essence is that index. The search engine from that index then gives the user the most relevant of the results. This is where SEO tools come in handy.
SEO tools allow you to evaluate how your optimization efforts are affecting your website and its rankings and there are different tools to use for this purpose.
It is important you frequently carry out an analysis of your website to know what’s working and what needs to be improved upon.
Below are 7 must use SEO tools and how they work:
The first step to optimizing your website is researching and making use of keywords that are relevant to your business, this is what the Google Keyword Planner helps you do. It also helps you plan your Search Network campaigns, get performance insights, and see keyword ideas (a list of relevant keywords and how they individually perform). It aids you in choosing competitive bids and budgets to run your campaign.
Get instant review of your website and also tracks and optimizes your site with the WooRank tool which provides a detailed SEO audit. It also help to track your keywords, monitor traffic and their rankings and quantifies your site’s popularity on social networks.
The very focus of this tool has to do with search and optimization.
Google Webmaster tools provide useful technical insights and tools for SEO and allow website owners to learn more about how search engines interact with their website and how to make a website great for its users.
If something’s wrong with your site, get help fast using top issues list, support documentation, and testing tools.
4. SEM Rush
SEMrush provides in-depth analysis of your website that can be easily incorporated into your digital marketing strategy and significantly improves your performance.
With SEMrush, you will be able to identify opportunities and quickly react to them. Get automatic rank tracking and keyword research, backlink research, website audit, content optimization, effective link outreach, and management.
5. WEB CEO
With WEBCEO, run basic SEO routines, automated rank tracking, research keywords and SEO audits, social media tracking, competitor research, and track performance.
MozBar helps to identify the SEO fixes that will take your website to the next level. Discover the best keywords to target using its Keyword Explorer. Track weekly search engine keyword rankings for your site and your competition.
Quick Sprout analyzes your website traffic by connecting to your Google Analytics account to provide easy-to-understand alerts whenever there are website improvements that you need to make on your website.
Start using any of these tools today to know:
- where your website ranks for relevant search terms
- who ranks above your website for key search terms
- if your website is correctly indexed
- whether there are technical issues affecting the visibility of your brand
- the quality of traffic from search engines
- what are the top organic landing pages for your website.