HERE’S A GLIMPSE OF WHAT SOCIAL MEDIA WILL LOOK LIKE IN 2018
2017 was definitely a big year for social media. The year saw the emergence of several stories revolving around social media, from Facebook’s hijack of Snapchat users to Instagram, and Twitter’s character count limit increase, to WhatsApp’s introduction of status update, more like you can do on both Snapchat and Instagram, without the filters of course.
But it appears this is only the beginning. As social norms relating to social media keeps changing and new technological advancements keep prevailing, we are definitely bound to see many more disruptions with social media come 2018.
Are you ready for it? Here are the top social trends that we all need to watch out for, and also prepare for, if we want to stay truly relevant in the coming year.
- Rise Of Augmented Reality
Augmented reality makes room for brands to creatively and innovatively connect with their customers and audience. Social media platforms will find ways to incorporate this new technology in the coming year. What this means for brands is that they could soon project their products into the homes of social media audience through special filters.
- Ephemeral Content To Rule Social Media
The popularity of empheral content is sure to rise in 2018. This short lived content on platforms such as WhatsApp, Facebook, Instagram and Snapchat allows their users share these contents that are accessible to their followers and contacts for only 24 hours, after which it disappears forever.
- Increase In Videos and Expansion of Live Streaming
Video content is increasing and brands have come to the realization that it is a good format for them to leverage on, basically due to the higher engagement rates it garners. Also, both big and small brands are actively using live-streaming content to capture the attention of their audience. 2018 will see many more brands’ live-streaming in social media. It will now be part of their monthly content plans.
- Increase In Messaging Platforms
Social media brings brands closer to their customers because they are able to interact with them quickly and personally. 2018 will see brands begin to invest more time and money in connecting with their consumers on messaging platforms. Artificial intelligence and chat-bots will make real-time engagement worthwhile, with customers having experiences on messaging platforms like Messenger, WhatsApp and Kik.
- Continued Investment In Influencer Marketing
It’s no doubt that influencers bring about 10 times rise in conversation rate of brands in the online space using social media platforms, the most used being Instagram and Twitter. With social media based influencer marketing, brands are able to connect with new audiences and also improve their engagement with existing users. It is a marketing channel that is growing fast and 2018 will see a significant spike in its usage.
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- A Shift In Focus To Generation Z
Goldman Sachs conducted a survey, which shows that Generation Z is more valuable to most organizations than millennials. Generation Z are those born between 1995 and 2012. They are called the ‘true digital natives’ and are just beginning to enter into the labor force. These ones will have increased buying power for some time, and brands are beginning to be aware of this, and are shifting their social media plans accordingly, to enable them reach the Generation Z.
These social media trends seem sure to rule 2018. Insightful brands must ensure they keep a finger on the pulse because this digital age has never been more exciting than now!!!