Our much-anticipated fourth edition of the Digital Coffee for 2016, as earlier scheduled, successfully held on Friday, December 16, 2016, at the Digital Shed, Ikeja, Lagos, marking what could be regarded as the best Digital Coffee to be held by the agency.
Digital Coffee, an interactive event organized by Street Toolz every quarter, creates an avenue where digital/marketing communications practitioners can come together to glean insights on digital communications, advertising and marketing sphere, in a relaxed environment that allows for networking amongst professionals.
‘What’s New?’ ‘What’s Hot?’ ‘What’s Next?’ for 2017, the theme for this edition of Digital Coffee, reflected the event’s agenda of bringing marketing experts and strategists together to discuss and forecast trends that marketing professionals should look out for in 2017.
The event, which kicked off by 4:00pm, with participants arriving for red carpet interviews, had would-be participants register prior to the event date as a criterion for gaining entrance into the venue.
On arrival, guests were immediately treated to coffee before being taken on a tour of Digital Shed’s facilities. Notable participants at the event included industry stalwarts like Segun Martins (Insight Communications), Amaka Okolo (Brand My Car), Fanen Acho (Headstart Consulting), Jerry Oche (Street Toolz), Kelechi Nwosu (TBWA Concept), Tunde Badmus (7even Interactive), Yemisi Abudu (Leadway Assurance) and a host of others.
The Cappuccino Session began with Amaka Okolo (BrandMyCar) and Segun Martins (Insight Communication) leading their sessions on Content Personalization and Live Video Streaming respectively.
Explaining how marketers must tie into this trend set to rule 2017, Segun shared many insights on opportunities live video streaming affords brands, stressing the need for its adoption in 2017. According to him, the fact that the videos are authentic, immediate and cannot be pirated, since it is live streamed and attracts live audience, makes them very valuable and irresistible.
On the other hand, Amaka shared insights on content personalization and building on actual information to add to your market audience in her session.
The Espresso session began immediately the Cappuccino session ended, with Fanen Acho and Jerry Oche, CEOs of HeadStart Consulting and Street Toolz respectively, taking their leads on Cross-Channel Marketing and Programmatics Media Buying. While Fanen trashed out the whole concept of cross channel marketing in a lively but very insightful session, Jerry delved into how programmatics ads save money, time and effort, and is becoming the future of digital advertising.
As promised, this edition of Digital Coffee lived up to its billing, with over one hundred participants relishing the opportunity it afforded, not just for learning, but also for relaxation, fun, socializing and networking, as they were further treated to chicken barbeque and assorted drinks.
According to the organisers, Street Toolz, the next edition of the event, which will take place in the first quarter of 2017, promises to be even more exciting.
To see more pictures from the event and stay updated on subsequent Street Toolz activities, check out the Facebook and Instagram pages on https://www.facebook.com/StreetToolz/ and https://www.instagram.com/streettoolz/