SOCIAL CURRENCY AS THE NEW MARKETING TOOL
Advertising is answering business problems with a storytelling possibility. Find out how Nigerian Brands are using Social Currency as a marketing tool in connecting with Millennials and answering their business problems.
Toolz Academy is our training arm. Download her exclusive 2017 Social Currency report to find out how Nigerian brands are ingeniously connecting more with the consumers without being seen as intrusive. Social currency, in the long run, builds social capital for the brand that embraces it, through affiliation, conversations, advocacy, information and identity.
A perfect approach would be to implore social currency – engage the target audience with solutions to their pain points. Get started by downloading this exclusive 2017 report now.
Are you in search of new ways to grow your business and reach your marketing goals? Research shows that 40% of what online users talk about, is their personal experiences or relationships. There is often an urge to share thoughts, feelings, experiences and whatever you feel excited about.
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Brands should put into consideration this important aspect of the human character and adequately leverage on it to lure online users, by creating a social currency platform that wholly meets this need.
Do you know why we remember tales and often re-tell them to kids at leisure times? It is because we think stories are interesting. See your brand as a storyteller trying to entertain the listeners. People want to connect with reality.
Nobody wants to be sold to or to feel like a prey in the hands of marketers. Stories create a good medium to convey your values and messages in an interesting way, without the users feeling manipulated.
Imbibing the art of storytelling on your platform could be a profitable way to keep your audience engaged and actively interacting with your brand.
Should you want to know ways to launch a Social Currency for your brand, do contact the writer.