By Elcee McEdwards While there is a multiplicity of products out there proposing to serve the same needs, many consumers are looking for that product that will give them optimum satisfaction....

It’s unbelievable how many twitter fights are happening lately. Nevertheless, the issue is not just the fights on social media, but the fact that such fight ends up with people...

Our much-anticipated fourth edition of the Digital Coffee for 2016, as earlier scheduled, successfully held on Friday, December 16, 2016, at the Digital Shed, Ikeja, Lagos, marking what could be...

According to a data firm that tracks mobile campaigns, Instagram is Facebook’s biggest app advertiser and we totally agree. The social platform represents up to 5% of app-install ads on...

MARKETING AUTOMATION JUST IN TIME It’s the run up to Christmas and the frenzy is on the increase, as marketers intensify efforts to make the most of the season. As...

Founder and CEO of Facebook, Mark Zuckerberg, on Friday, November 19, 2016 said that the company would be exploring new ways of countering the misinformation being shared on its social...

Building trust is a very crucial aspect of a brand’s life because it is perhaps the only factor, aside from having a good product that can get the consumers running...

When it comes to making a decision for purchases, most people prefer to make their choice from information they have gathered from peer-driven media, or by looking up search engines in...

It is with great honor that we  announce the appointment of Mr. Michael Ernest as our new Chief Operating Officer. This appointment, which takes effect, was announced in Lagos on Tuesday,...

A new research has shown the Apple smartwatch has the most accurate heart rate monitor. This is following the test conducted on four different smartwatches (the Apple Watch, Fitbit charge...