This Was How #DigitalCoffee2017 Played Out!

This year’s edition of Digital Coffee, our propriety event, held on Friday, 8th December, will go down as one to remember for a long time to come, due to its peculiarities….

Every year, we organize this free event to create opportunities for marketing communications professionals and others in related professions to keep abreast with new trends, and come to terms with the way to go when it comes to Digital Marketing in coming years. Usually, Digital Coffee creates the avenue for marketing industry buffs to come together to discuss happenings in the digital world in the course of the current year, while forecasting expectations for the coming year. This year’s event was definitely not any different.

participants_at_digital_coffee_2017

Cross section of participants at Digital Coffee 2017

As leading experts from various fields who graced this year’s event, themed ‘Digital Revolution, Now and The Future’, took up the issue of the day, it became more apparent that the digital revolution is sweeping over all sectors of the economy, and communications professionals need to keep up with these developments if they want to be relevant in their various fields.

happy_faces

Happy Faces at the Event

All these went down in a fun-filled and relaxed environment, which also afforded participants an opportunity to network, rub minds and compare notes with their counterparts from other industries. This year, as is always the case, the more than 80 participants in attendance registered ahead of the event, giving us room for proper planning and execution.

Certificates were also presented to Digital Interns


digital-coffee

Games time


michael_ernest

Michael Ernest giving a speech at the event

Read Also: Street Toolz Stages Best Digital Coffee Ever

Participants enjoyed valuable insights from the session on Artificial Intelligence Technology and Trends, facilitated by Dr. Tunde Adegbola, a Research Scientist, Consulting Engineer and Cultural Activist.

tunde_adegbola

Dr. Tunde Adegbola facilitating a class on AI Technology and Trends

And another session on Consumer-Centric Content, facilitated by Elcee McEdwards, leading Content Specialist and CCO of Street Toolz. Both sessions held simultaneously, with participants choosing the session they wanted to take part in.

Elcee_mcedwards

A session on Consumer-Centric Content by Elcee McEdwards

Following these breakout sessions was the panel session, which focused on ‘2018 Outlook’, with panelists in the persons of Michael Ernest, COO of Street Toolz; Babs Fagade, Founder and Managing Director, Ocean Outdoor Ltd; Tope Badejo, Country Manager, Bayer Middle Africa Ltd; Olubunmi Adeleye, Head, Corporate Communications/Services, Leadway Assurance Company Limited; and Kunle Awoniyi, Creative Director, Street Toolz.

Panelist

L-R: Kunle Awoniyi, Olubunmi Adeleye and Tope Banjo

Walking the audience through a forecast of trends for 2018, they provided applicable insights that will help bolster business decisions in various business sectors.

Indeed, it was a fun-filled Friday evening, as participants got ample useful insights and also had loads of fun, with chicken barbeque, cocktails, coffee and assorted drinks at their beck and call.

digital_coffee_2017

    L-R: Tope Banjo, Uwem Ekanem, Olubunmi Adeleye, Jerry Oche and Michael Ernest on the red carpet at #DigitalCoffee2017

Coincidentally, the #LaifAwards pre-event party was for that night too. So, at close of #DigitalCoffee2017, many guests drove down straight to Ikeja GRA, venue of the party, for a double round of Friday fun. And fun it was!