Millennials have dramatically changed how they live and work. Today’s workplace is more than just technology; it is a blend of culture, leadership, physical structures and particularly comprising of a social mindset.
Perhaps this is still a relatively new concept for many businesses; although people have dramatically changed, but many organizations still operate as if they’re frozen in time. Organisations still hold on to the outdated belief as if MONEY is what matters most, forgetting that to this generation and perhaps the next generation, “job security is as old as the Black & White TV”!
Employees are increasingly deciding how they want to work and which tools best suit them regardless of corporate policies.
“The relatively high figures for ‘discouragements but accepted’ reflect a new reality check for companies and a de facto acceptance for personal devices used for work purposes.”
According to a 2010 Hewitt Associates study of more than 900 organizations globally, “companies with high levels of engagement among their employees outperformed the total stock market index, posting shareholder returns 19% higher than the average in 2009 (by contrast, companies with low employee engagement reported a shareholder return 44 per cent lower than the average.”
In today’s reality, corporate culture plays a key role in the success or failure of any organizations. The past few years have seen a significant shift in the way people think about workplace culture. Culture happens whether we plan it or not. So why not create a culture we will all love?
Culture is to recruiting as product is to marketing. Just as customers are more easily attracted with great products, in the same way amazing employees are more easily attracted with great culture.
Companies that are thoughtful in shaping their workplace culture reap many benefits – such as the ability to attract and retain top talents and nurture loyal, satisfied customers and stakeholders.
One of the biggest indicators of a vibrant workplace culture is the willingness of a company to place more value on its people rather than on process and customers alone. The real company values as opposed to the nice-sounding values are shown by who gets rewarded, promoted, or let go at any given time.
At Street Toolz, a company founded in 2011, we’ve over the years developed a valued high-level culture code that we believe is fundamental to building a successful workplace that attracts and rewards our people.
Our creative culture embodies everything that we are, our challenges, our victories, our mistakes, our people, our environment and ultimately our creativity. We believe the future of our company is not with our creative content, but with our creative culture.
Here are the top ingredients in changing a company’s workplace I’ve learned from running a startup like Street Toolz working with diverse minds from across the county.
- We believe our people are our most valuable assets, while our clients are our partners. This single act has earned us a tremendous advantage.
- As a company, we believe that our true valuable working hours are not found on time sheet. We simply enable more flexibility in working arrangements, against the traditional “9-to-5” office model we believe is outdated, rigid and only serves the interest of a few.
- We believe the future of our company is not with our creative content, but with our creative culture. Our creative culture perhaps is the only “trade secret” that can’t be copied or commoditized for anything.
- Our people-centric and creative culture is the OS that powers our company. We have deliberately created an enabling atmosphere that fosters creativity, to us, a great idea does not necessarily lead to successful company, but shared beliefs, and values and practices do.
To have a truly creative company, employees must be the biggest priority for top management. While some of us may think customers should always come first, I agree with you, but please take a cue from powerful CEOs like Richard Branson of Virgin Group and Tony Hsieh of Zappos who have demonstrated that placing the team first make customers and even shareholders happy.
I believe founding a company was the greatest risk but now is the time to attract and be surrounded with creative people who can take the risks to help further the dream.
Finally, according to Tony Hsieh, “company culture is the number one thing CEOs should focus on for long-term success”.
Forget all the rules. Host fun happy hours, give thoughtful gifts and experiences and pull office pranks. A playful work environment creates a level of trust where creativity flows more freely.
Plus, a fun job gives employees enormous overweening rights. And always remember that amazing employees are more easily attracted with great culture.