Truth And Myths About Content Marketing
What is truth and myths about Content Marketing? In this digital age and space, brands need to be actively involved in the conversation with their consumers. Unlike traditional marketing where the brand talks to the consumers without engaging feedback, digital marketing requires that brands talk with the consumers, creating engaging content targeted at the consumers, every point in time.
As a brand, can you accurately answer some questions about your curated content? Does your content make sense? Is it useful or otherwise?
Let us unmask the stories you have heard about content marketing in order to help you decide on how best to explore it and achieve tangible results.
Quality is everything! Ensure your content is valuable, relevant and efficient. Content marketing is quite expensive but not necessarily in terms of money. Your content should be one strategically written to meet the target audience. This is because the words in your posts are an essential part of your marketing strategy.
No brand will create valuable and engaging content without sharing them with the target audience. The act of spreading this content is called repurposing. Repurposing can be done through various means such as videos, infographics, slide share etc., whether something new or re-shared.
In as much as your content should be educative, your blog should not be restricted to your product leaflet only, you should as much as possible, make it informative too. If you go all the way to write only about your products, in no time, you will be drained of ideas.
When it comes to keywords, most of us understand the necessity of building your content with keywords to rank high in search engine result pages but forget that Google’s algorithm is getting smarter than this gimmick. It is only necessary for your content to be fresh and liked by your consumers.
There is a myth that the higher the likes, shares, and spread of your post, the higher the success rate. Though this myth may sound true, the actual indicator of the success of your content is if it has garnered leads for you or not. By leads we mean, the measurable profits it can bring to the table and new leads that will ever come back to your blog.
There is nothing bad with your post getting millions of likes and shares. The content should be one with an idea that will transform the audience into customers.
Here is a tip: Always combine your posts with lead generation techniques.
Note that content marketing does not in any way equate to your blog, even though it has blog concentrated forms: Infographics, templates, slide shares, videos etc. It will unquestionably add flavor to your content collection, making them interesting and easier for your consumers to consume.
Do you do content marketing for your brand/company? Do you think it will be functional? It is worth trying out!